Question: When and how did you come to realize you were an “influencer”?

Answer: I think I realized I was an Influencer when my followers started reaching out to me and asking for more of certain content. I had another blogger once ask me how long I had been blogging for, and I hadn’t even started my blog yet. She had just assumed I was by how I curated my Instagram feed.

Question: What platforms do you currently focus on and why?

Answer: I focus mostly on Instagram. I love that it’s a visual platform but you can also add in written content. It’s a great place to find new local businesses and support each other. The other two platforms I would like to build up are Pinterest, because I think it can draw a lot of people to my blog, and Facebook, because, well, everyone is on Facebook.

Question: Where do you see the industry heading?

Answer: I think it’s only going to get bigger. If you think about it, marketing is changing. People don’t watch commercials on TV anymore. They are watching Netflix or they just PVR their shows and skip through the commercials. I think companies will begin to realize that it is more audience engagement that is important and not the number of followers people have.

Question: What inspires you the most to create content?

Answer: I just love to be creative and I love to be social, so this gives me the opportunity to do both. Photography and writing have always been passions of mine so it’s just such a great fit for me.

Question: How hard was it for you to build the audience you have today?

Answer: To be honest it has been slowly growing over the last couple of years. Before I started a blog, I wasn’t posting consistently, just once every couple of weeks. The last few months I have been posting an average of 5 times a week and I believe that has been helping. I want my audience to grow organically. I’m not about buying my followers, and the follow loops aren’t my thing either. I just want followers who can relate to and enjoy my content and hopefully can be inspired by it.

Question: Tell us about what being an influencer has taught you?

Answer: I think I’m still learning this one. But I think it’s important to be yourself and not just show the perfect parts of your life. I try to put pretty pictures in my feed, but a lot of times my stories will show “real life” pictures of a dirty kitchen or kids going crazy before bedtime. I also think if you want to be an influencer, you need to align with companies that you would use in your everyday life and not just because you might be able to make some money by promoting them. I have turned down a few opportunities already because they just didn’t fit into my life naturally.

Question: What are your favorite brands to partner with and why?

Answer: Right now I’m all about supporting local, Canadian companies. Besides blogging, we also own a local business so I realize the value in supporting other local businesses.

Question: What would you have done differently starting out as an influencer?

Answer: I would have started a long time ago. It took me over two years of thinking it was something I would like to do before I actually got the courage to pursue it.

Question: What is something your followers don’t know about you?

Answer: I have my advanced scuba diving certification and have gone diving in many different places around the world!

Question: If you have one piece of advice to give to someone starting out in the industry, what would it be?

Answer: Support other influencers. I think if we all support each other and lift each other up, it will actually create more opportunities for everyone.