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Full Blueprint: How To Become an Influencer
BEGINNER: Intro to Our Course
What you will learn in this course on how to become a paid influencer (3:46)
Getting the best course experience (3:42)
BEGINNER: Intro to Social Media
The major social media channels you need to consider as a paid influencer (3:17)
Giving you more of an appreciation of how social media has evolved (3:06)
BEGINNER: The Social Media Channels
Facebook (3:22)
Instagram (3:44)
YouTube (2:49)
Snapchat (1:14)
Twitter (1:21)
BEGINNER: Setting up your Instagram Account
How to create an Instagram account (4:48)
Business vs. personal accounts – which one is for you? (3:33)
Perfecting your Instagram display picture (0:36)
Setting up an attractive bio (3:16)
Setting up your business account (2:58)
How to integrate your blog into your social media channels (3:34)
BEGINNER: Intro to Influencer Marketing
History of influencer marketing (4:11)
Why you should want to become an influencer – what are the incentives? (4:34)
Terminology you need to know
Where the industry is heading (2:33)
Ambassadors vs. Influencers – is there a difference? (2:41)
BEGINNER: Nano vs Micro vs Macro vs Celebrity, where do you fit in?
When should you expect to make money? (3:49)
Nano-influencers (0:53)
Micro-influencers (1:41)
Macro-influencers (3:01)
Celebrities (2:27)
Commercial, or “Shoutout” accounts (2:52)
INTERMEDIATE: Understanding your account
Understanding impressions, interactions, reach, and other metrics (2:11)
Use your stats to learn what your audience responds to (6:58)
INTERMEDIATE: Choosing your niche, and dominating it
Sticking within your niche (4:51)
Walkthrough analysis of successful influencers in a variety of niches (40:41)
ADVANCED: All About Content Creation
Planning your feed (5:16)
Taking the perfect pictures and videos for your feed (4:24)
Crafting the perfect caption (8:00)
How to create organic sponsored content (9:18)
The dangers of copy & paste (2:07)
BEGINNER: Deliverables
Regular Instagram Posts (2:50)
Instagram Stories & Swipe Up Link (5:28)
IGTV (2:03)
Dedicated content & simple mentions (3:46)
Instagram Live (2:31)
Full syndication (1:55)
ADVANCED: Growing your Follower Count & Increasing Your Engagement Rate
How to calculate your engagement rate (3:03)
Engagement rate benchmarks (8:17)
How to increase your engagement rate (18:08)
Top 16 ways to grow your follower count (37:45)
How to leverage multiple social media channels (7:41)
Engaging with your audience (4:45)
ADVANCED: How To Recover from Plateaued Follower Growth & Stagnant Engagement
Back to basics (2:37)
Auditing your own content to see what works and what doesn’t (0:59)
Finding relevant hashtags (6:33)
Expanding your content creation (2:44)
Diversifying your niche (4:31)
INTERMEDIATE: Appointing a Value to the Content You Create
When & how should you charge brands? (10:26)
How you should assess your rates (8:33)
Ways to earn money that isn’t posting for brands (16:15)
Developing your media kit (2:41)
Developing your social resume (4:38)
INTERMEDIATE: The Brands, Industries & Niches You Should Focus On
The product categories to avoid (5:49)
How to attract premium, large budget brands (4:22)
INTERMEDIATE: Managing Relationships With Brands & Influencers
How to address conflicts and issues (4:16)
How to be proactive and easy to work with (4:27)
ADVANCED: Negotiation 101
How to negotiate with brands (14:19)
How to earn more by upselling on what you can offer (3:11)
How to negotiate your way from free to paid deals (7:02)
BEGINNER: How To Start Earning Money Right Away
The platforms that partner you with brands (0:59)
Ways to instantly get referral links (3:45)
How to integrate affiliate links into your blog (3:49)
BONUS - Creating & Monetizing Your Personal Brand
How to leverage your social following to successfully launch your own brand (5:43)
How to identify yourself as an influencer (7:36)
BONUS - All The Apps & Tools You Should Be Using
Bonus Section
Canva - Photo editing software
Grids - Giant grid maker
Layouts - Create one-of-a-kind layouts
Pixaloop - Magically bring your photos to life
VSCO - Photo editing app and blog
Apphi - Basic content scheduling & posting tool
Hootsuite - Complex content scheduling & posting tool
Mailchimp - Email marketing tool
Google Sheets - Free tool to manage your relationships, forecast and plan your income
Linktr.ee - Multiply your traffic streams
Shoppable Links - Sell straight from your feed!
How You Can Earn Money From Us
Selling this course
How To Sell This Course
How You Get Paid Instantly
COMING SOON - Featured Influencer’s Masterclass
Intro: Influencer Masterclass
Your Niche, dominated with fashion guru special guest...
Your Niche, dominated with sporting icon special guest...
Your Niche, dominated with super mom special guest...
Your Niche, dominated with modeling babe special guest...
Your Niche, dominated with foodie special guest...
Your Niche, dominated by special travel influencer guest...
Conclusion
Next steps for your influencer career
Your top three priorities from here should be...
How to create an Instagram account
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