Influencer Marketing Courses

For both brands and influencers, anything and everything about the world of influencer marketing.

Social Media Detox's Are A Waste Of Time: Try This Instead

I’d like to kick this article off with an exercise. They say you’re the subject of the five people you spend the most time with, so take a moment to think about who those five people are. It’ll likely be a partner or spouse, perhaps a family member, and then a few best friends. Of course, there...

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The Future Of Influencer Marketing

Every so often I’m asked “hey – where do you see the future of influencer marketing going?” To which I’ve steadfastly responded, “the future is nano, my friend.” As we near the halfway point in 2019, I’ve been reflecting on what else I believe to be in store for influencer marketing. I’m still...

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Removing Likes Is Not The Demise Of Influencer Marketing

What happens to influencer marketing now that Instagram seems to be phasing out visible likes? To be frank, nothing. Most tracking and measurement platforms have an API call that allows marketers to still see the number of likes and comments so we can calculate the engagement rate. The current...

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GUIDE: The Anatomy Of A Perfect Influencer Outreach Strategy

Want the ultimate brand collaboration sample email? Of course. Unfortunately, there isn’t one single silver bullet email that’s going to fetch you an 80 percent response rate. I can, however, aid you in writing the best influencer proposal and offer template you can. I’ll help you hone in on your...

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TUTORIAL: How To Find Instagram Influencers Effectively

Identifying your ideal Instagram influencer The influencers you select have a significant effect on your campaign’s ROI. You first need to decide who your ideal influencer is. Typically, the type of people your brand should be partnering with would be very similar, if not identical, to your...

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Top 5 Earning Niches on Instagram

If you haven’t selected the niche that you want to dominate in 2019 yet, then pay close attention to the following list. These five niches are the top earners for influencers on Instagram that are looking to crack the industry for the first time, or those who have dabbled, but now want to make a...

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11 Mandatory Steps on How To Become an Influencer on Instagram

So you're wondering how to become an influencer on social media? Here's what you need to do. You’ve likely seen online personalities on Instagram promoting products, travelling to beautiful remote islands in Asia, and generating an enormous amount of buzz around themselves. Perhaps you assume...

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6 Ways to Increase Your Engagement Rate on Instagram

Three years ago, all the focus was on the size of an influencer’s audience – how many Instagram “followers” they had. Brands and marketers alike assumed that with more followers, meant more earned for every dollar spent, or so they thought. As marketers navigated their way through the...

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5 Ways to Find Your Next Collaboration

The two answers I hear the most when I ask aspiring influencers what they struggle with are “How can I grow my follower count?” and “Where can I find brands to partner with?” With the rising importance of engagement rates and the rapidly growing interest from brands within the industry,...

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How To Spot Fake Followers & Engagement Yourself

How To Spot Fake Followers & Engagement Yourself Late last year, Unilever’s Chief Marketing Officer, Keith Weed, blasted the influencer marketing industry for its lack of transparency and abundance of fake followers and engagement. The marketing world has now begun to assess whether or...

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